Dr. Martin Bém envisioned LeVeL33 as more than just a brewery—it is a unique urban dining experience that seamlessly combines craft beer, craft beer, curated cuisine, and an exclusive wine list with stunning skyline views. Born in Austria to a Viennese father and an Italian mother, he built LeVeL33 with a passion for hospitality over numbers. Having a background in economics (PhD, University of Vienna) and marketing (Master’s, University of Vienna), with over 20 years of experience in international sales and business development for premium FMCG brands (including Sanpellegrino/Nestlé, as Director Asia), Dr. Bém’s entrepreneurial spirit led him to the F&B industry.
In 2003, he founded Ponte & Partners, building Paulaner into the second-largest imported beer brand in China. This success laid the foundation for his next venture: Brotzeit, a contemporary German restaurant and bar, which he conceptualized and co-founded in 2006 and expanded to three thriving outlets in Singapore.
In 2010, Dr. Bém brought LeVeL33 to life, creating the world’s highest microbrewery in a building. His goal was more than just brewing beer—he envisioned a unique experience where guests could enjoy freshly brewed craft beers, boutique wines, and innovative ContemBrewery cuisine while taking in Singapore’s stunning skyline. Turning this vision into reality was no small feat, famously requiring a mobile crane to hoist brewing equipment 149 metres to the 33rd floor of the Marina Bay Financial Centre. In 2024, LeVeL33 was awarded the Guinness World Record title as the world’s highest microbrewery in a building.
LeVeL33’s success inspired further ventures, including a Paulaner Brauhaus in Guangzhou, China, and ERWIN’S Gastrobar in Singapore. His diverse interests also led him to co-found Locaba, a bakery specialising in diabetic-friendly, sugar-free, low-carb treats.
Today, Dr. Bém continues to consult on F&B projects in Asia and Europe, sharing his expertise and passion. His journey, from economics to crafting exceptional dining experiences, underscores his commitment to quality, innovation, and the power of creating truly memorable moments.